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Albums Released:
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Throatlatch Records Rajesh Ranjan Singh, Jose Xavier, Parikshit Sharma, and Arjun Ghosh-Dastidar founded Throatlatch Records in January 2000, to explore and expand new musical forms in India. They realized that the refrain from A&R agents in larger record labels that no new music works in India if it isn’t mainstream Hindi film music was in danger of becoming a self-fulfilling prophecy. The crux of the problem lay in the fact that while Indian bands had genuine talent, lack of support of any kind meant that they were forced into cloning either mainstream Hindi film or western music to find acceptance from the music buying audience who therefore never got the chance to hear the new forms of musical expression these bands had created. Throatlatch Records came into being to break this vicious circle by making available the new musical forms that were taking shape in all corners of India. Early on, the founders realized that focusing on A&R instead of sales and distribution would be a more effective way of fulfilling their vision. Hence, Throatlatch Studios was set up in order to give Indian musicians access to the same recording and mastering technologies that their contemporaries in the western world had. Throatlatch Records then forged a long-term partnership with Sony Music to market their products in India and with Deep Emotions Publishing to oversee the different contracts and promote the works abroad. In late November 2001, Throatlatch Records’ first album called Deep Throat, gems from the Indian underground, a compilation of songs by 11 bands, was released. The music had a distinctly Indian flavor. Rapid sales of the album put the writing on the wall - Indian rock had finally arrived. Their second album release, Headlines
by the Bombay band Metakix,
took critics by surprise as it comprised diverse musical styles, while
the ‘metal’ tag attached to it left many wondering. The band
jokingly remarked that the tag is just for the record stores to place
the album on a rack. You can’t put new Indian music in a box –
it’s a journey, one that more and more music lovers are taking. |